A woman in her 50s is in her prime of life. However with age and hormonal changes, skin becomes thinner, drier and loses its firmness, wrinkles are more pronounced and age spots appear. Specific action is required to bring the skin back to life. Ponds Triple Action 3A Cream with Anti wrinkle action, vitamins A amp E help stimulate cell renewal, visibly reducing wrinkles and fine lines Firming action, soy and glycolic acid AHA are known to re densify skin and give the skin a firmer appearance anti age spots action, sunscreens help prevent the appearance of spots caused by UV rays exposure. Results Skin feels smoother, firmer and full of vitality.