Grooming. Supersmile Cinnamon Burst Whitening Toothpaste is an effective whitening toothpaste with Calprox and Fluoride for a bright, white smile.Surface stains such as coffee, tea, tobacco, red wine and other stains are gently lifted away without harsh abrasives or the risk of sensitivity. A combination of Calcium, Phosphates and Magnesium works to re mineralise tooth enamel, whilst Sodium Bicarbonate offers lasting germicidal protection for fresher breath.Now in Cinnamon flavour, this toothpaste freshens breath and also brightens teeth 273% more effectively than the leading national brand.